Summary
• Over 20 years as an accomplished and experienced Art Director/Production Coordinator with agency and corporate in-house experience.
• Excellent communication skills, and coordinating: internal staff, design team, outside vendors and clients.
• Creating and tracking budgets for print, fulfillment and web projects.
• Able to conceptualize, develop and design advertising, promotional and informational materials including: collateral materials, advertising, packaging, in-store displays, direct mail promotions, trade show materials and more.
• Consistently demonstrates a unique sense of innovation and resourcefulness with proven expertise in devising original solutions to complex problems, with special attention to cost-saving measures.
• Enjoy challenging assignments, with extensive experience in high pressure, time sensitive businesses.
• Looking for an environment where I can provide the benefit of my experience and talents over the long term.
• Excellent communication skills, and coordinating: internal staff, design team, outside vendors and clients.
• Creating and tracking budgets for print, fulfillment and web projects.
• Able to conceptualize, develop and design advertising, promotional and informational materials including: collateral materials, advertising, packaging, in-store displays, direct mail promotions, trade show materials and more.
• Consistently demonstrates a unique sense of innovation and resourcefulness with proven expertise in devising original solutions to complex problems, with special attention to cost-saving measures.
• Enjoy challenging assignments, with extensive experience in high pressure, time sensitive businesses.
• Looking for an environment where I can provide the benefit of my experience and talents over the long term.
Professional Experience
Design Accomplishments
• Provided creative direction across web, direct mail, and print media to create a cohesive, consistent, and effective campaign to support marketing and sales.
• Demonstrated ability to develop and manage multiple projects in fast-paced environments.
• Work effectively with people of all types and comfortable in diverse cultural settings.
• Effectively and efficiently managed a broad range of project budgets and resources.
• Developed and established internship programs and trained personnel.
• Provided creative direction across web, direct mail, and print media to create a cohesive, consistent, and effective campaign to support marketing and sales.
• Demonstrated ability to develop and manage multiple projects in fast-paced environments.
• Work effectively with people of all types and comfortable in diverse cultural settings.
• Effectively and efficiently managed a broad range of project budgets and resources.
• Developed and established internship programs and trained personnel.
Technical Skills
• Expert proficiency in Creative Suite CS5.
• Expert proficiency with retouching and photo manipulation.
• Intermediate proficiency in Dreamweaver, After Effects, Premiere, QuarkExpress, Microsoft Office, and PowerPoint.
• Experience in Flash, html and CSS.
• Extensive print experience with web, off-set and digital printing.
• Expert proficiency with retouching and photo manipulation.
• Intermediate proficiency in Dreamweaver, After Effects, Premiere, QuarkExpress, Microsoft Office, and PowerPoint.
• Experience in Flash, html and CSS.
• Extensive print experience with web, off-set and digital printing.
Experience
November 2011-Present Graphic Artist/Proofreader
Metron, Inc.
• Designed collateral materials for software programs.
• Redesigned corporate materials.
• Work with different departments designing graphs and charts in PowerPoint.
• Created videos of software programs for presentations.
• Proofread materials for proposals and presentations.
• Created corporate style manual.
• Designed internal-use website.
2009 – 2010 Assistant Art Director/Traffic Coordinator
San Diego Reader
• Design and production of advertising materials.
• Design and production of special projects.
• Responsible for tracking over 600 ads for weekly publication.
• Responsible for weekly file preparation, uploading, and approving pages.
• Reorganized all digital files, managing file names, and duplicates. Created an up-to-date complete database of
clients and support files.
• Maintained good relationships with printers and outside vendors on special projects.
• In-house Art/Production department closed and outsourced.
2006 – 2008 Advertising Art Director
San Diego Home/Gardens Lifestyles Magazine
• Coordinated photographers, print representatives, and illustrators for editorial and collateral materials.
• Redesigned collateral materials for marketing and sales associates.
• Tracked over 100 ads for monthly publication.
• Evaluated and streamlined digital process for magazine production of advertising. Reduced number of errors
from 20% to 1% for file preparation. Developed procedures and organization of on-line proofing system.
• Department downsized.
2001 – 2006 Director of Exhibits
San Diego Museum of Man
• Project management of exhibits/graphics, $90,000+ budget and maintenance. Enforced accountability.
• Completed 100+ page over due catalog to save $2 million grant from the National Science Foundation.
• Managed all design and production of exhibits and materials. Supervised contract creative services, in-house
fabricators, maintenance staff, graphic designers, and interns.
• Budget issues required downsizing.
1998 – 2000 Vice President Marketing
Direct Action Marketing
• Managed office staff, accounting, and marketing products for web site and direct mail.
• Developed customer service procedures and and trained personnel.
• Researched and tested appropriate fulfillment systems. Increased customer satisfaction.
• Business moved out of area.
1997 – 2011 Graphic Designer - Freelance
Peterson Design Studio
• Provide graphic design to a variety of advertising agencies and major corporations in San Diego.
• Partial list of clients: MTS, San Diego Transit, Third Avenue Charitable Organization (T.A.C.O.), Rebuilding San
Diego, California Family Justice Initiative, Westward Expo, San Diego Sofa Design, Clay Arts of San Diego, Old
Globe Theatre, IMED, Make-A-Wish Foundation.
1994 – 1997 Creative Director
American Council on Exercise
• Created art department, evaluated and recommended equipment, interviewed and hired personnel.
• Supervised department including art director, production assistant, and freelance designers, illustrators and
photographers.
• Designed monthly publications for aerobic instructors. Developed collateral materials including manuals,
newsletters and other support materials for members. Managed $700K production budget.
• Production management of printing and fulfillment.
• Assessed printing needs for small projects, researched and recommended equipment. Result: Saved
company $20,000 first year.
Metron, Inc.
• Designed collateral materials for software programs.
• Redesigned corporate materials.
• Work with different departments designing graphs and charts in PowerPoint.
• Created videos of software programs for presentations.
• Proofread materials for proposals and presentations.
• Created corporate style manual.
• Designed internal-use website.
2009 – 2010 Assistant Art Director/Traffic Coordinator
San Diego Reader
• Design and production of advertising materials.
• Design and production of special projects.
• Responsible for tracking over 600 ads for weekly publication.
• Responsible for weekly file preparation, uploading, and approving pages.
• Reorganized all digital files, managing file names, and duplicates. Created an up-to-date complete database of
clients and support files.
• Maintained good relationships with printers and outside vendors on special projects.
• In-house Art/Production department closed and outsourced.
2006 – 2008 Advertising Art Director
San Diego Home/Gardens Lifestyles Magazine
• Coordinated photographers, print representatives, and illustrators for editorial and collateral materials.
• Redesigned collateral materials for marketing and sales associates.
• Tracked over 100 ads for monthly publication.
• Evaluated and streamlined digital process for magazine production of advertising. Reduced number of errors
from 20% to 1% for file preparation. Developed procedures and organization of on-line proofing system.
• Department downsized.
2001 – 2006 Director of Exhibits
San Diego Museum of Man
• Project management of exhibits/graphics, $90,000+ budget and maintenance. Enforced accountability.
• Completed 100+ page over due catalog to save $2 million grant from the National Science Foundation.
• Managed all design and production of exhibits and materials. Supervised contract creative services, in-house
fabricators, maintenance staff, graphic designers, and interns.
• Budget issues required downsizing.
1998 – 2000 Vice President Marketing
Direct Action Marketing
• Managed office staff, accounting, and marketing products for web site and direct mail.
• Developed customer service procedures and and trained personnel.
• Researched and tested appropriate fulfillment systems. Increased customer satisfaction.
• Business moved out of area.
1997 – 2011 Graphic Designer - Freelance
Peterson Design Studio
• Provide graphic design to a variety of advertising agencies and major corporations in San Diego.
• Partial list of clients: MTS, San Diego Transit, Third Avenue Charitable Organization (T.A.C.O.), Rebuilding San
Diego, California Family Justice Initiative, Westward Expo, San Diego Sofa Design, Clay Arts of San Diego, Old
Globe Theatre, IMED, Make-A-Wish Foundation.
1994 – 1997 Creative Director
American Council on Exercise
• Created art department, evaluated and recommended equipment, interviewed and hired personnel.
• Supervised department including art director, production assistant, and freelance designers, illustrators and
photographers.
• Designed monthly publications for aerobic instructors. Developed collateral materials including manuals,
newsletters and other support materials for members. Managed $700K production budget.
• Production management of printing and fulfillment.
• Assessed printing needs for small projects, researched and recommended equipment. Result: Saved
company $20,000 first year.